Pull the Plug

I like this.

Channel 4

I've always been a fan of Channel 4 in the UK, particularly because of their branding and idents. My friend brought my attention to their new identity by ManvsMachine which is lovely, and very Channel 4. 

Here's a collection of their previous idents.

And their older ones.

Road Rage

I'll pass this one on to my kids.

Via Bicycle Innovation Lab

1st Bank: Super Bowl

It's different...not long enough to pee though.

Bueller? Bueller? Bueller?

This is the biggest reason I've seen yet to watch the Super Bowl.

Via Pippipsi

P&G Children's Safe Drinking Water

Nice idea this. For every like, P&G will provide one day's worth of clean drinking water to those who need it most. 

Of course, in the small print, they point out they'll stop donating when/if they reach 1 million likes - the equivalent of - wait for it - $20,000! They must be laughing. Cheap bastards.

Jalouse Magazine

A film about creating a viral film for French magazine Jalouse, that is the viral film. Got it? OK go. 

Red Bull Signature Series

There's something about slomo HD film and professional sports that just works. Nike are excellent at it, and so are Red Bull. This is stunning.

Chocolates with Attitude

Brandhouse, a Danish branding company, has created a box of chocolates, Chocolates with Attitude, in order to communicate brand archetypes.

If it sounds a bit odd, that's because it is, but it's also quite a lot of fun (and nice to look at). Through the Chocolates with Attitude site you can have a look at everything, from process to product. Apparently it's their second, the first being praised for design and packaging, but this one differs in that it contains chocolates made from scratch - differing tastes for each archetype - and a pin-up girl calendar (they probably also could have done a male calendar, but there you go). Everything was done from scratch. The chocolates created, the pin-up girls styled, photographed and styled some more, the packaging designed, and of course, the brand archetype test which I presume you have to take in order to get your yummy chocolates and pin-up girls (I tried taking it to see if I could even see my result, but I had to fill out stuff so I didn't). 

There are 12 different archetypes (from Girl Next Door to Rebel), each with their own pin-up, their own design, and own taste. Very nicely done.

It's certainly one way to get people to take your test and get some press. Mind you, I'm a huge fan of the 50s and pin-up designs, so I was an easy target. Here's a making-of video.

Via Silas

Why Letters Still Matter

This is floating around Facebook at the moment and I thought I'd add it to my blog for safekeeping. It's lovely, and is a wonderful example of good, old fashioned customer service. 

Via Creative Criminals